Creating a company website is more than just about good design. Behind every attractive layout, there are essential elements that need to be planned carefully to ensure the website truly supports your business.
Before you sign off on a deal with a web development vendor, here are 5 important things you should prepare to make the process smoother and more effective.
1. Clear Business Goals
Ask yourself: Why do you need a website?
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Is it for branding?
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To generate leads?
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To provide a platform for online transactions?
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To support internal operations?
Your goals will influence the structure, features, and even the visual design of the site. A website that aims to boost brand awareness will look and function differently from one focused on e-commerce or internal systems.
Pro tip: Clear goals = clearer direction and more efficient development.
2. Basic Structure & Navigation
You don’t need to write all the content up front, but you should at least have an idea of what pages you’ll need.
Common ones include:
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Home
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About Us
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Products/Services
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Client Testimonials
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Contact
If your business has many offerings or divisions, a logical site structure will help visitors easily explore your content — and it helps the developer design a solid user experience.
3. Initial Content (or at least an outline)
Many clients think content can come later — but in practice, content delays are often what slow down website projects the most.
Here’s what you should prepare:
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A short description of your company
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Profiles of the team/founders (if applicable)
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A list of services or products
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Photos or visual assets (if available)
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Business contact info (email, phone, address)
Even if you don’t have the full text yet, a simple content outline helps the team move forward in parallel.
4. Design References & Preferences
Having visual references makes communication with your vendor much easier.
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Do you like clean, minimalist design?
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Or bold and modern styles?
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Any websites you admire visually?
It’s not about copying, but rather about understanding your design direction. Good references help the design team match the visual tone with your brand identity.
5. Realistic Budget & Timeline
Every business wants fast and beautiful results. But in reality, a well-built website (not a rushed one) takes proper planning and effort.
Discuss early on:
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Your available budget
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Your expected deadline
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The scale and complexity of the features
That way, your vendor can prioritize accordingly, and you’ll know upfront if something needs to be adjusted or broken into phases.
Your website is the digital face of your business. Preparing these five things will not only help the development process run smoother, but also make sure the final result actually supports your goals.
Not sure where to start? The team at CREIDS is happy to sit down with you and explore what your business really needs — from strategy to execution.
Let’s talk. Sometimes, the best digital solutions start with a simple conversation.
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